Global Media Strategy
Our strong reputation in financial media relations is built on working closely with clients to deliver well-positioned, accurate and favorable coverage in the leading international financial and business media outlets. We develop financial media programs crafted to advance specific corporate goals in the institutional and retail investor markets.
Through storyline development and media training, we bring intense preparation and precise, explicit goals to each contact with a journalist and follow up assiduously to ensure that the publication has the facts straight and fully appreciates the company story.
Our media specialists work alongside our investor relations teams, sharing a broad understanding of a client's challenges and opportunities in the financial community. This coordinated approach gives our teams an integrated perspective and allows them to tailor and deliver consistent messages to the media, resulting in story placements that help advance capital markets goals.
- Craft compelling messages and media storylines that are consistent with institutional messages and resonate with the international business and financial press
- Global reach enables us to identify, prioritize and target all media access points in order to maximize opportunities for quality coverage
- Long-standing journalist relationships as a result of strategic focus and considerable practical experience