Media Training

Taylor Rafferty develops media training sessions tailored to the specific requirements of our clients, demonstrably increasing the effectiveness of management in print and broadcast interviews.

Our training sessions provide comprehensive background on the medium, outlet and journalist and include an interactive component on presentation delivery and Q&A preparation. We apply advanced, proven training techniques to help senior management successfully communicate their key messages and make the most of media opportunities.

The interactive portion of our training sessions is comprised of a series of mock interviews and messaging exercises. We create the most realistic environment possible for senior management to practice and become expert at managing the different media formats. To mimic the television interview environment, we conduct interviews in our virtual studio located in our New York office. The improvement is consistently remarkable and immediately apparent.

• Comprehensive media training curriculum tailored to the specific requirements of our clients
• Virtual studio experience builds comfort level and confidence to deliver key messages
• Q&A training and techniques prepare management to handle all questions, from "softballs" to "curveballs"