Mergers & Acquisitions
A key element of successful M&A is controlling the communications agenda. Taylor Rafferty has more than 30 years experience working with acquiring, target and newly merged companies to guide all aspects of financial markets communications.
Our efforts focus on a well-conceived announcement day program, with activities planned to maximize attention and meet the needs of multiple audiences and markets. We assist companies and their advisors to sharpen the value creation message and anticipate concerns as the basis for clear communications and effective Q&A handling.
In corporate defense scenarios, our clients benefit from Taylor Rafferty's deep knowledge of institutions and investor motivations and strong relationships with the key financial media. Taylor Rafferty teams located in New York, London, Hong Kong and Beijing are available 24/7, supported by secure web-based file-sharing systems, to help craft core messaging documents and prepare and deliver global communications programs.
We are frequently called upon to conduct pre-announcement research, gather and analyze investor feedback and provide shareholder identification and proxy tracking capabilities.
- Integrated research, investor relations and financial media teams provide a coherent M&A communications strategy and flawless implementation
- Bring global context to mergers and acquisitions to ensure consistent approach to all markets
- Develop comprehensive defense documents including contact cascades, press release and presentation templates, and transaction action plans
- Experience and knowledge of global investment audiences provides valuable addition to financial advisory teams